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Which menu feature highlights limited regional or seasonal items?

Beverage options

Limited-time offers or regional items

The idea being tested is that limited-time offers and regional items are used to spotlight items that aren’t always on the menu. These items are intentionally temporary or location-specific, so they stand out and signal to guests that something new or different is available now. This approach creates excitement, encourages trying something before it’s gone, and lets the brand test flavors or concepts in different markets. Other categories like beverages, staples that are always available, or standard desserts don’t inherently highlight time- or region-bound items, so they don’t serve the same purpose of drawing attention to limited regional or seasonal offerings.

Always available staples

Dessert options

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